Overview
Our primary goal is to unify data and make it easy for clients to manage their various pieces of data and assets, which are often scattered across various systems. With a centralized interface and one set of logins, it becomes easier to extend applications and keep things tidy. Additionally, the system performs well without requiring lots of additional reverse proxies and caches in place, eliminating the need for additional infrastructure.
The team has been implementing various CMS platforms for over 20 years, and Magnolia is a system they keep coming back to due to its reliability, ease of use, and the right balance of features to help clients achieve the functionality they want without adding extraneous features. Furthermore, it is reasonably priced for an enterprise-grade system, and clients respond positively to its intuitive interface, which results in a lower support overhead.
Up until the last year or two, the company was not particularly customer or integrator-friendly. However, this has since changed.
Other products often come with a significant price tag and an opaque pricing structure. Magnolia strikes a balance between providing the necessary tools and design while demonstrating that someone has thought about how people will use it. It makes our lives and those of our clients easier by eliminating unnecessary functionality out of the box, which a client will never use but still pay for, or providing very little and requiring everything to be built.
Features
Magnolia CMS offers features that enable users to create a personalized, multi-channel digital experience while managing all content in one place. These features are divided into four main categories:
Creation: Magnolia's interface is easy to use, even with its powerful tools. This category includes features such as WYSIWYG editing, SPA editing, optimized content authoring, content reuse, multichannel preview, microsites and landing pages, omnichannel campaigns, and forms and marketing automation.
Management: Magnolia's management features provide easy access to content, apps, and data in a single place. Features in this category include multi-source content, a unified user experience, AI federated search, automatic text classification and image recognition, multi-site management, automatic translation, concurrent editing, visual version compare, and custom workflows.
Delivery: Magnolia CMS helps companies deliver digital experiences across all possible channels through features such as the headless accelerator, Magnolia for eCommerce, SPAs/PWAs, Jamstack/Static Site Generation, digital signage, hybrid headless, and VR, AR & MR. A single interface for the delivery of personalized content saves organizations time while providing users with content that meets their unique needs.
Optimization: This category of features allows Magnolia users to learn from their data and potentially improve their performance. With personalization, A/B/n testing, analytics and insights, and SEO, Magnolia helps users improve their digital experience by identifying weak spots and fixing any issues based on insights.